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Marketing Content Specialist

Job Description

The Marketing Content Specialist produces engaging, clear text for different advertising channels such as websites, print ads, and catalogs. Duties include researching keywords, producing interesting written content, and proofreading work for accuracy and quality. This role aims to create written content that can be published and shared in conjunction with other rich media on the FSG website, social media platforms, and live presentations. The main goal is to support customer and employee acquisition, retention, and development. The primary success metric is how well the written copy engages audiences online and in person.

Duties and Responsibilities

  • Write straightforward and error-free content for the company website that reflects the company’s voice.
  • Meet with internal and external customers to understand their message, brand voice, and target audience.
  • Engagingly propose copy concepts.
  • Interpreting creative direction and technical information and turning that into persuasive copy.
  • Collaborate with other team members and departments to brainstorm and develop marketing materials.
  • Working with internal and external stakeholders to edit and modify the copy to meet their content expectations.


  • Experience producing copy for print and digital media channels.
  • Proven success in producing copy for advertising or marketing campaigns.
  • Exceptional skill in social media writing, including hashtags and relevant acronyms.
  • Proficiency with standard office software.
  • Experience with SEO concepts and social media marketing.
  • Creativity, adaptability, and the ability to work collaboratively with a team.
  • Level I has 2-5 years of experience.
  • Level II has 5-10 years of experience.
  • Level III has 10-plus years of experience.