News Around FSG
Brighter Swim Lanes
FSG Indy recently replaced sixty-eight, 400 watt Metal Halide fixtures in the Fishers YMCA Natatorium with sixty-eight, 115W LED Retrokits from SimplyLED.
The funnel is dead. The new consumer decision journey
David Edelman McKinsey partner leading Digital Mktng Strategy Practice Here is a graphic I use all the time to describe the consumer decision journey (CDJ). I like to say that the funnel is dead, because it’s outdated. Today’s consumer takes a much more complex iterative path thru and beyond purchase. The classic funnel shows an ever-narrowing array…
Shipments of LED-Based Street Lights will Surpass 17 Million by 2020
Shipments of LED-Based Street Lights will Surpass 17 Million by 2020 By BusinessWire via The Motley Fool Shipments of LED-Based Street Lights will Surpass 17 Million by 2020, According to Pike Research BOULDER, Colo.–(BUSINESS WIRE)– The market for street lighting is in a period of dramatic transformation. New lamp options have recently become available for…
Light Exposure Could Help Alzheimer Patients
A new study from the Lighting Research Center (LRC) at Rensselaer Polytechnic Institute lays the foundation for the importance of tailored light exposures as a viable treatment option for the reduction of sleep disturbances in older adults and those with ADRD.
Don’t Take it Out on Your Computer!
Are you technically challenged when it comes to using your computer to complete your job? Do you break out in cold sweats when you hear the windows login theme music? Do you find yourself daydreaming about setting your computer up on a date with your favorite baseball bat?
