News Around FSG
Response to Hurricane Sandy
Hurricane Sandy has come and gone but she has left her mark on the community and the state of New Jersey.
Teamwork Makes The Grade
In June, the Hoboken Board of Education awarded FSG a bid to complete a lighting retrofit in seven school buildings.
Brighter Swim Lanes
FSG Indy recently replaced sixty-eight, 400 watt Metal Halide fixtures in the Fishers YMCA Natatorium with sixty-eight, 115W LED Retrokits from SimplyLED.
The funnel is dead. The new consumer decision journey
David Edelman McKinsey partner leading Digital Mktng Strategy Practice Here is a graphic I use all the time to describe the consumer decision journey (CDJ). I like to say that the funnel is dead, because it’s outdated. Today’s consumer takes a much more complex iterative path thru and beyond purchase. The classic funnel shows an ever-narrowing array…
Shipments of LED-Based Street Lights will Surpass 17 Million by 2020
Shipments of LED-Based Street Lights will Surpass 17 Million by 2020 By BusinessWire via The Motley Fool Shipments of LED-Based Street Lights will Surpass 17 Million by 2020, According to Pike Research BOULDER, Colo.–(BUSINESS WIRE)– The market for street lighting is in a period of dramatic transformation. New lamp options have recently become available for…